Peter Bohn is General Director and Shareholder of diva Central & Eastern Europe (C&EE) - which has over 200 diva stores currently operating in Russia, Poland and 5 other countries across this region.

Peter started his career in BB Retail Capital – then Brazin - in 2003 as Head of Strategy and Business Development for the Group. During this time, he was responsible for identifying, incubating and purchasing new retail businesses.

After the privatisation of Brazin, Peter became the CEO of Globell Glen - the forerunner of BB Retail Capital.

In 2006, Peter moved to Russia to open the first diva store in the Northern Hemisphere. After several hard years, there are now over 180 stores in Russia and we are opening an average of 2 new stores per week.

In 2010, Peter moved to Poland to roll-out diva across Central Europe. There are now 25 stores in Poland, Bulgaria, Serbia, Latvia and Lithuania and on average 1 new store opening per week.

Peter now travels between Warsaw and Moscow on a weekly basis.

Peter has an MBA from Harvard Business School (USA) and joint Science and Engineering Degrees from the University of Melbourne (Australia).

Prior to BBRC, Peter worked as a Strategy Consultant with the Boston Consulting Group in the Melbourne, Sydney, London and Moscow offices. Peter was also Head of Business Development for Richard Branson’s Virgin Group in London and Head of Strategy for Coles Myer (Australia).

Peter is married to Michelle and has two beautiful children – Alexander (4) and Sophie (1).